The EU Directive on Copyright – Article 13 By that token, yes, make a meme, but do not try to make money off it if you do not have explicit copyright permission. We can see how it makes sense for them to copyright their original works.Ĭopyright itself is there to protect the rights of artists, content creators, and the companies that own significant portions of the rights to a piece of work. We also live in interesting times of premium content for example, many Instagram accounts focused on making premium cat content, which translated into profit. It is fun, and yes, certain pieces can be considered art in their own right. My take on memes is that they embody the same spirit of cutting apart magazines and assembling the pieces into a collage or a body that tells a new story. One can make the argument that copyright applies here because the owners own the copyright to their original photos.
What about cases of marketing for profit? The Grumppuccino case awarded $700,000 in favor of cat’s and meme’s owners. In many cases, people attempt to get a meme copyrighted but fail. Memes use the power of parody and are not often focused on monetization. New copyright legislation is introduced often in an attempt to keep up with new content formats, mediums, and technology. Meme sound effects fall under this grey area as well. Memes occupy a lot of grey areas these days.
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